Consumer Hegemony on Social Media in the Digital Disruption Era

Today’s digital disruption is a transformation that embraces novel models and forms, which greatly impact numerous industries. Hegemony rises through networking with information. The marketing procedure has many inferences. One been the endurance of inclusivity based on conversation. conversation system one confinement for consumer to rely hegemony dominant procedure. Consumers have become mediators their atmosphere are references future behaviour trends. paper mainly aims at exploring literature how modulates social media in disruptive era. This systematic review focuses factors contributing hegemony, its positive negative implications, organisations rectify effects hegemony. inclusion bibliometric analysis field was performed scientific search strategy. Hence limitations related such studies applicable. findings emphasize perceptions cynicism, consciousness, prior experience. there over consumers this era disruption, adept domination marketers media. industries encountered minds society agents initiate sales, network, use applications.